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"I love this book! I consider Multiple Streams of Income to be the 'Fifth
Secret' of successful solo entrepreneurs. Take the Dan Pink strategy of
getting more 'job security' as a free agent/solo entrepreneur with multiple
clients/customers, and take it to the next step -- add a diverse set of
products and services that can help you weather the economic ups and downs,
and lets you go on vacation too!" -- Terri Zwierzynski, Conductor of
Extraordinary Ideas, http://www.Solo-E.com
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Transform
Your Ideas Into Multiple Income Streams
(aka Bullet Proof Your Business with
Multiple Income Streams)
by
Marnie L. Pehrson
Introduction
Chapter 1: An
Introduction to Multiple Streams of Income
Discovering Your Own
MSI’s
- Step 1: Take an Inventory
- Step 2: Brainstorm
Money-Making Ideas
- Step 3: Evaluate Your List
- Step 4: Keep a Record of All
Your Ideas
- Step 5: Don’t Be a One-Hit
Wonder
Chapter 2: Building
a Business to Last
- The Foundation: Residual
Income
- The Walls: An Assortment of
Products and Services
- The Roof: Product Bundles
Chapter 3: Developing
Virtual and Information Products
- Self-Publishing
- Ebooks
- Creation
- Adobe Format
- Microsoft Reader
- Palm Pilot
- Delivery
- Printed Books
- Online Memberships,
Subscriptions and Communities
- Payment Options
- Member Access
- Leverage the Power of Viral
Marketing
- Teleconferencing
Chapter 4: Advertising
Revenues and Affiliate Programs
- Solo Ads
- Ezine Ads
- Context-Sensitive Text Ads
- Banners and Buttons
- Affiliate Programs
Chapter 5: Marketing
Strategies
- Ezine and Solo Ads
- Using Articles as a Marketing
Tool
- Teleclasses
- Viral Marketing
- Autoresponders
- Phone Calls
Conclusion
 Note
from the author:
"This book is designed to give you simple, clear, and concise information on how to implement and create multiple income streams that will smooth out your cash flow and give security to your business.
Included are clear examples of how I and my clients have implemented these principles in real life.
My goal here is to save you the time and money that you’d otherwise waste through experimentation and trial and error by sharing with you what I’ve learned in 15 years of business. If “by their fruits you shall know them” holds, then the proof or fruit that what I’m telling you is true is in the fact that when my friends and associates struggled and went bankrupt as a result of the “dot com crash” in 2000-2001, my business actually grew and has continued to grow steadily since.
My secret? I didn’t put all my eggs in one basket. I had multiple income streams in place and it made all the difference.
My business grew so much as a result that my husband's been able to retire from
his day job and start the business of his dreams as a personal
chef!" - Marnie Pehrson
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