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How to Leverage Your Articles for Better Search Engine Positioning
by Marnie Pehrson
As the creator of www.IdeaMarketers.com, I've noticed that many writers neglect to take full advantage of two important pieces of information when entering their articles into IdeaMarketers.com: the summary and the keywords.
Did you know that IdeaMarketers uses these two pieces of information in the meta tags for your article? That's right! You have control over the meta tags on IdeaMarketers! Our programming takes your summary and uses it for the description tag and your keywords for the keywords tag. With this knowledge, you have power to influence your search engine positioning! Here's how:
- Choose relative keywords and phrases that you think people will enter on Google or other spidering engines. Use these same keywords or phrases in the body of your article to increase their pulling potency.
- Write a summary that gives a good description of your article.
- Write a title that's catchy and will grab someone who is looking through search engine results. For tips on writing powerful titles, click here.
- To maximize the potential of your article being noticed by search engine spiders, purchase a bid for placement high enough to put your article on the IdeaMarketers home page or at least on the channel pages. Spiders frequent IdeaMarketers because it is incredibly popular. When it sees your article on the home page, it knows it's important! It will follow the link, pick up your tags and place your article in a prominent position on the search engines.
Please note that IdeaMarketers.com has no control over search engine positioning. We cannot guarantee positions. We are only going by data we've seen on existing articles and their positioning based on keywords they've selected. Remember that how high you come up on the search engines depends upon the popularity of the keywords or phrases you chose. If there's lots of competition for the keywords you select, your article may get lost in a sea of links. Try to choose keyword phrases that are popularly searched, but aren't popularly used by other marketers. Overture offers a free keyword search tool to help you search for keyword popularity.
Marnie Pehrson, a mother of 6, has been highlighting truth and talent for 15 years. Whether it's writing a novel that spotlights individuals who've made a difference in the world or helping a talented entrepreneur create a platform for his life's work, Marnie underscores truth and talent in innovative and compelling ways. She is the creator of www.IdeaMarketers.com and helps experts promote their products and services online. For more information on her various projects and books, visit http://www.pwgroup.com.
Contact the author, Marnie Pehrson
, at marnie@pwgroup.com
.
